Reese's Peanut Butter Cups 

Art Director: Doris Xiaoyu Chen | Copywriter: Joe Arnold

Objective  

To encourage first-time trial and establish the brand as a main choice product.

Target Market

16-30 year-olds who love a good treat.

Strategy

By introducing Reese’s as the new, exciting, addictive peanut butter treat to try.

Adshel

Cross Track 48 Sheet

TV Ad

Digital